CommerceHubfor Brands (aka Brands Initiative) What Is Brands Initiative? • Effectively a startup within CommerceHub. • Brands Initiative enables consumer brands manage their direct sales through marketplaces and other Internet / social platforms more effectively. • Think of Brands Initiative SaaS offering as a master catalogue that a brand would update only once and it syncs with all direct channels that a brand is using for its direct sales (there are more functions but we highlight the most prominent). Caro-Kann Capital LLC 47