Go to Market and Customer Acquisition Strategy 1. CHUB operates two-sided platform business. Two sides are retailers and suppliers. 2. CHUB acquires only retailers and has acquired ~50 to date. 3. Retailers bring their suppliers (~10,000) to the platform. If a supplier wants to do business with a retailer and participate in a dropshipping program, such supplier will join CHUB’s platform. 4. This results in extraordinarily low customer acquisition costs (CAC) (~10% of revenue). It is way cheaper to acquire ~50 customers than ~10,000! Caro-Kann Capital LLC 18